"Writing patterns, or the socially accepted ways of writing, will differ significantly between cultures. 

In English and Northern European languages, there is an emphasis on organization and concision.  Here, a point is made by building up to it through background.  An introduction will often foreshadow what is to be said. In Romance languages such as Spanish, French, and Portuguese, this style is often considered “boring” and “inelegant.” Detours are expected and are considered a sign of class, not of poor organization. In Asian languages, there is often a great deal of circularity. Because of concerns about potential loss of face, opinions may not be expressed directly. Instead, speakers may hint at ideas or indicate what others have said, waiting for feedback from the other speaker before committing to a point of view."

http://www.consumerpsychologist.com/international_marketing.html